Advertising Law

Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns.

But there’s more to a winning marketing plan or advertising campaign than a profitable product or service. Unfair, untruthful or purposely deceptive advertising can result in costly penalties. The resources below provide information on how to legally advertise your small business:

• How to Comply with Truth-in-Advertising Laws
  Learn how to avoid making false and misleading statements.
• Product Labeling Requirements
  How to comply with labeling laws for consumer products.
• Online Advertising and Marketing
  Specific rules for advertising and selling products over the Internet.
• Advertising Specific Products
  Learn the rules for advertising specific products, from alcohol to 900 numbers.
• Telemarketing and Direct Marketing
  Rules for marketing and advertising over the telephone.
• Environmental Marketing Regulations
  Learn the rules for making environmental or "green" claims in advertising.

More Information

• Small Business Marketing and Advertising
  Tools and resources to help you market and advertise your business
• Market Research Guide
  Resources to help your learn about customers and competitors.