Display Imagery on Your Website

The study of attraction is a major area of research in social psychology. Attraction is related to how much we like, love, dislike, or hate something. It can be viewed as a force acting between two things that tends to draw them together and resist their separation. When measuring attraction, one must refer to the qualities of the attracted as well as the qualities of the attractor to achieve predictive accuracy. It is suggested that to determine attraction, situation must be taken into account. Repulsion is also a factor in the process of attraction, one’s conception of “attraction” to another can vary from extreme attraction to extreme repulsion.

In terms of Small Business Marketing, this is a great video about the importance of using good images on your website to attract customers.