Search Engine Optimization (SEO)
Small Business Commerce Association is dedicated to helping you succeed with and grow your business. In today’s reality to stay alive in business and grow quickly you need to take a multi-level approach to how you attract, nurture, and maintain your customers.
Business with a strong internet marketing strategy or business owners willing to spend the majority of their time becoming an Internet marketing expert typically are able to grow their business. The problem is, as a business owner, you don’t have the time necessary to stay on top of everything that can change overnight on the internet. For example, you probably heard about the recent Google update that wiped out Overstock.com, JC Penny’s, and Google’s own Places websites from search results.
Two out of three people use Google to find businesses online.
Here’s how people click:
#1 ranked site gets 41% of the clicks
#2 ranked site gets 12% of the clicks
#3 ranked site gets 8.5% of the clicks
At first, your strategy should be focused on getting listed in the Big 3 (Google Local, Yahoo Local, MSN/Bing Local). When you accomplish this task you are able to tap into the HUGE mobile market by putting your business on the map. You will dominate the front page by making your site engine-friendly.
Your internet marketing strategy should also use video, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site.
Here are some things to consider:
1) If you want to compete in your market, one of the fastest growing and strongest methods of promoting a company is via the internet, specifically Search Engine placement. So, how do you get found on the web?
There are several ways to promote your website; however, Natural or “Organic” placement is a must, and without a doubt will stand the test of time when the spammers have been blocked out of existence and Adwords becomes too competitive, allowing big business to dominate small business. The point being, no matter what you do to promote your website you need to prepare your website for Natural placement.
You can not buy your way to the top of the organic Search Engine list, the process to get to the top requires precision, skill, professionalism, and more than anything the resources (time) to dedicate to your website on a daily basis. The Small Business Commerce Association provides a policy that guarantees fulfillment of those requirements.
2) The Small Business Commerce Association has invested in and built a very skilled team of pioneers that spend the majority of their day dedicated to expanding their knowledge base on SEO. They carefully analyze your market, learn your consumer, and take all necessary steps to optimize your site and ensure you are found. Essentially, SBCA will become your trusted Internet Marketing Adviser.
