Small Business Saturday
Pledge your support for Small Business Saturday®
The 2nd annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year.
On November 26, we’re asking millions of people to shop small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge.
Pledge to shop small on Nov 26
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Saturday is an American shopping holiday created by American Express, held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First celebrated on November 27, 2020, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
In 2020 the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders,and also gave rebates to new customers to promote the event. |
