Small Business Community Association » Training » http://sbcacommunity.com Making Small Business Big Fri, 06 Jan 2012 19:20:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Insider Secrets - Episode 1 http://sbcacommunity.com/1162/insider-secrets-episode-1/ http://sbcacommunity.com/1162/insider-secrets-episode-1/#comments Sun, 11 Sep 2011 06:59:23 +0000 Rich Thurman http://sbcacommunity.com/?p=1162 This is the first post for Insider Secrets. We hope you find it helpful.     Alright, today I was looking at my Google Analytics for SBCA Community and I noticed that on the 18th we had a dramatic drop in our traffic. I started to look into it and I noticed that our search

A post from: Social Media Brand

]]>
This is the first post for Insider Secrets. We hope you find it helpful.

 

 

Alright, today I was looking at my Google Analytics for SBCA Community and I noticed that on the 18th we had a dramatic drop in our traffic. I started to look into it and I noticed that our search traffic dropped to just over 6%. So, that was really odd. I went and looked at the site’s immediate stats and found one particular keyword that had just been hit and I brought it up in Google. The keyword was “business document for dress,” which is kind of an odd search term. Looking at the results I could see that we listed 4th which is always a good thing. When I looked closer at the result and read the description I saw stuff that shouldn’t have been there. In this case there was “300×232 Dress and Grow Your Business…”

Since that description was obviously not SEO optimized, I clicked through on the link and looked at the page’s source code. The first thing I checked for was the description meta tag for the AIOSEOP plugin and it was populated with exactly what I wanted the description to say. I then noticed that just bellow it there was another meta tag that said “og:description” and its value matched what Google was showing in the search results. Now I just needed to figure out which plugin was putting this meta tag into the header of the page.

I did a Google search on “og:description” All-In-One-Seo. I figured that my situation is not unique and that it is highly likely that someone has already figured this out and posted a solution. I clicked on the first link in the results and it took me to J. Bear Savo’s page on Mysite Myway. In his post we walks through how to modify WordPress to make AIOSP work with XFMBL. The post gave me the clue I needed and I went back to my site to look at the “LIKE” plugin that I had installed recently.

I noticed that there was a setting that allowed you to toggle between using and not using the Excerpt as the description for the Facebook meta data, which was the “og:” stuff.

Problem solved! Just turn it off, the option I mean.

That wasn’t good enough for me because I want more flexibility and customization so I started looking at the code of the Like plugin. I was able to locate the function that embeds the meta data in the header and I modified it so that it would use AIOSP’s description and title instead of what it was doing before.  After I made the changes it worked like a champ and both meta tags were SEO optimized the way I wanted them to be.  I made a video that goes over this and walks you step by step on what I did, how I found the solution, and most importantly, how I implemented the solution.  If you have any questions, please comment.

A post from: Social Media Brand

]]>
http://sbcacommunity.com/1162/insider-secrets-episode-1/feed/ 0
Facebook For Business Training Videos http://sbcacommunity.com/1140/facebook-business-training-videos/ http://sbcacommunity.com/1140/facebook-business-training-videos/#comments Tue, 06 Sep 2011 05:12:44 +0000 Rich Thurman http://sbcacommunity.com/?p=1140 Since Facebook® doesn’t provide business users in-depth training on how to make the most of Facebook, we decided to fill the void. First to Move Marketing, the business behind http://sbcacommunity.com, is an independent team of Social Media Marketing experts dedicated to delivering the best online training for marketing professionals. This Is The Only Facebook Video

A post from: Social Media Brand

]]>
Since Facebook® doesn’t provide business users in-depth training on how to make the most of Facebook, we decided to fill the void. First to Move Marketing, the business behind http://sbcacommunity.com, is an independent team of Social Media Marketing experts dedicated to delivering the best online training for marketing professionals.

This Is The Only Facebook Video Guide You Will Ever Need!

 

It doesn’t get much easier than this. I have compiled easy-to-consume yet critical information regarding Facebook that you will need in order to harness the awesome traffic-pulling-power of this social media power-house. I have weeded through the system, bit by bit and have created the ultimate video guide to utilizing Facebook for traffic generation and social branding.

Here is just SOME of what you will learn with these videos:

  • Become The Complete Facebook Pro! Learn the in’s and out’s of the entire system and discover how you can utilize its built in ‘modules’ to instantly generate traffic to your site!
  • Launch your website quickly and easily by putting it in front of thousands of potential customers! Showcase your offers at no cost by focusing on ‘targeted groups’ that ALREADY exist within the Facebook community!
  • Build your online identity as a trusted and reliable source for products and services by networking with leaders in your niche. It’s never been easier to find joint venture partners or potential allies regardless of your market.
  • Build Your Following. With it’s ‘instant community’ and built in tools, you can create your own internal group focused on your niche, in a matter of a couple of clicks!
  • Take it a step further by discovering how applications work, what tools are available to you and how you can make more money just by being part of the Facebook community!

 

And Much, Much More!

These Facebook videos will take you through every single step from setting up your Facebook account, to building a loyal customer base with tried & true strategies as well as easy techniques that will work for you, regardless if you have failed at marketing within other social outlets, such as Twitter or Digg or MySpace.

You will be amazed at just how easy it really is once you watch these Facebook video guides and implement their proven strategies into your marketing campaign. Start generating a flood of targeted traffic to your website right now. Facebook is free and even easier to use with the help these Facebook videos within your reach. You will never again wonder how other people are doing it!

Video 01

Your Introduction To Facebook

This video gives you a little background on the Facebook phenom. How it got its start, where it is at today on the social media radar and a bit about where it may be going in the very near future.
Video 02

Lets Create A Facebook Account

Here you will learn the basics of creating your Facebook account. More importantly though, you will know more about the idea of branding yourself can make a huge difference in any marketing efforts you have planned for your Facebook account.
Video 03

Your Facebook Profile & Account Settings

In video 3 we will walk you through the profile and settings area. You are going to learn a few things about what you may want to add to your profile and some you may want to leave out.
Video 03-b
Updated –
Your Facebook Profile & Account Settings

In
the recently update video 3-b we will walk you through the recent updates to the profile and settings area.
Video 04

Your Facebook Friends

This video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your FB friends are a major part of your Facebook endeavors so knowing how to manage them is very important.
Video 04-b
Updated –
Your Facebook Friends

This
recently updated video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your FB friends are a major part of your Facebook endeavors so knowing how to manage them is very important.
Video 05

Your Facebook Wall

Video 5 will help you understand what your Facebook Wall is and its importance in helping you manage your Facebook activities.
Video 06

The Facebook Newsfeed

This video will explain in simple terms what the Facebook Newsfeed is and why it is quite possibly the most important element in your Facebook account.
Video 07

Facebook Fan Pages Vs Facebook Groups

In this video you will learn what a Fan Page is and what a Facebook Group is and the difference between the two in how they will help build your brand recognition or be a total flop before you ever get started.
Video 08

Your Facebook Fan Page & How To Create One

Now that you have a basic idea of what a Fan Page is, video 8 will show you step-by-step how to create a Fan Page. There are certain items you should consider in order to maximize the effectiveness of your Fan Pages & this video touches on a few of them.
Video 08-b
Updated –
Your Facebook Fan Page
& Creating iFrame Fan Pages

This updated video will show you step-by-step how to create a Fan Page Using
iFrame.
Video 08-c
Updated –
Your Facebook Fan Page
& Overview of Fan Page Changes
Video 09

Growing Your Fan Page

Video 9 will walk you through the process of growing your Fan Pages. Build it and they will come only works for fictitious baseball fields – not Facebook Fan Pages, so you’ll want to watch this video and take notes.
Video 10

Your Facebook Group & How To Create One

Now that you know the difference between the Fan Page & the Facebook Groups, video 10 will show you how to create your Facebook Group and like with your Facebook Fan Pages, there are a few things to keep in mind in creating your Groups that will help them “Be All They Can Be”.
Video 11

Growing Your Groups

In video 11 you will learn some tips and tricks to help you grow your Facebook Groups so your Groups can help grow your business.
Video 12

Privacy Settings

Privacy on the Internet…Now there is a novel idea! Actually there are some steps you can take in order to padlock your Facebook content and your personal details and video 12 will show you how. You can be like Fort Knox or you can leave the front door wide open or any level in between. If you have any concern at all for your Facebook security, then this video is a must see.
Video 13

Various Marketing Methods On Facebook

While Facebook was not originally created with the idea of making money from having a Facebook account, if done properly, you can tap into the massive exposure that Facebook can provide. Video 13 shows you how.
Video 14

Adding badges to your Website

In video 14, you will learn how to bridge the gap between your Facebook account and your website or blog by adding badges to your site. There are several types of badges to choose from and you will learn how to customize them as well.
Video 15

Adding An Opt-In Form To Your Facebook Page

An opt-in form for Marketers is like water for a fish. Video 15 will show you how to add this marketing tool to your Facebook Pages.
Video 15-b
Updated –
Adding An Opt-In Form To Your Facebook Page

An opt-in form for Marketers is like water for a fish. Video 15 will show you how to add this marketing tool to your Facebook Pages.
Video 16

Intro To Facebook Ads

Facebook Ads can play a huge part in your successful marketing plans on Facebook. Video 16 will introduce you to the Facebook Ads.
Video 17

Facebook Ads Dos And Don’ts

Video 17 will show you some items to consider doing in your Facebook Ad campaigns and more importantly, things you should avoid doing if you want your Ads to have a chance at success.
Video 18

Facebook Ad Creation

There are many things to take into consideration when creating your Facebook Ads. Video 18 will cover the basics so you can get started immediately. The art of Ninja style Facebook Ad creation will require an entire video series but video 18 will get you started in the right direction.
Video 19

How To Add A Contact Form To Your Page

Communication is a key element in any successful marketing endeavor. Video 19 shows you how to add a contact form to your Pages. You will also learn how adding a contact form to your Facebook pages will give your business additional exposure.
Video 20

Pimpin Your Fan Page Profile Image

Video 20 will throw back the curtain on some Facebook fun-time. You will learn a few things about your Facebook images. Mainly your profile image & ideas on how to create the best profile image possible, as well as your photo albums and your thumbnail images. Time to put on the creative thinking cap. If you don’t have one, you can borrow mine!
Video 21

Your Vanity URL

In this video you will learn how to acquire your own vanity url and why it is important to do this as soon as possible!
Video 22
Adding A Contact Form With Captcha Image
For people that do battle with the spam monsters and have a captcha image on their contact forms, video 22 will show you how to add these contact forms to your Facebook Pages as well. Simple Simon!
Video 23
Customizing Your Facebook Fan Page
Video 23 will show you how to add that WOW factor to your Fan Pages. Your Fan Page can be as unique as you like and this video will walk you through the steps needed to get it that way – lets have some fun!

A post from: Social Media Brand

]]>
http://sbcacommunity.com/1140/facebook-business-training-videos/feed/ 0
Facebook Video 1 - Your Introduction To Facebook http://sbcacommunity.com/1080/facebook-video-1-introduction-facebook/ http://sbcacommunity.com/1080/facebook-video-1-introduction-facebook/#comments Tue, 06 Sep 2011 02:13:27 +0000 Rich Thurman http://sbcacommunity.com/?p=1080 Facebook Training Video is about Your Introduction To Facebook. This video gives you a little background on the Facebook phenom. How it got its start, where it is at today on the social media radar and a bit about where it may be going in the very near future.
Click Here To View This Video


Facebook Training Video 1     Next

A post from: Social Media Brand

]]>
Facebook Training Video is about Your Introduction To Facebook. This video gives you a little background on the Facebook phenom. How it got its start, where it is at today on the social media radar and a bit about where it may be going in the very near future.








Facebook Training Video 1     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1080/facebook-video-1-introduction-facebook/feed/ 2
Facebook Video 2 - Create A Facebook Account http://sbcacommunity.com/1076/facebook-video-2-create-facebook-account/ http://sbcacommunity.com/1076/facebook-video-2-create-facebook-account/#comments Tue, 06 Sep 2011 02:05:36 +0000 Rich Thurman http://sbcacommunity.com/?p=1076 Facebook Training Video 2 is about Creating A Facebook Account. Here you will learn the basics of creating your Facebook account. More importantly though, you will know more about the idea of branding yourself can make a huge difference in any marketing efforts you have planned for your Facebook account.
Click Here To View This Video


Prev     Facebook Training Video 2     Next

A post from: Social Media Brand

]]>
Facebook Training Video 2 is about Creating A Facebook Account. Here you will learn the basics of creating your Facebook account. More importantly though, you will know more about the idea of branding yourself can make a huge difference in any marketing efforts you have planned for your Facebook account.








Prev     Facebook Training Video 2     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1076/facebook-video-2-create-facebook-account/feed/ 3
Facebook Video 3 - Your Facebook Profile & Account Settings http://sbcacommunity.com/1074/facebook-video-3-facebook-profile-account-settings/ http://sbcacommunity.com/1074/facebook-video-3-facebook-profile-account-settings/#comments Tue, 06 Sep 2011 01:48:52 +0000 Rich Thurman http://sbcacommunity.com/?p=1074 Facebook Training Video 3 is about Your Facebook Profile & Account Settings. In facebook video 3 we will walk you through the profile and settings area. You are going to learn a few things about what you may want to add to your profile and some you may want to leave out.
Click Here To View This Video


Prev     Facebook Training Video 3     Next

A post from: Social Media Brand

]]>
Facebook Training Video 3 is about Your Facebook Profile & Account Settings. In video 3 we will walk you through the profile and settings area. You are going to learn a few things about what you may want to add to your profile and some you may want to leave out.








Prev     Facebook Training Video 3     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1074/facebook-video-3-facebook-profile-account-settings/feed/ 4
Update - Facebook Video 3-b - Your Facebook Profile & Account Settings http://sbcacommunity.com/1072/update-facebook-video-3b-facebook-profile-account-settings/ http://sbcacommunity.com/1072/update-facebook-video-3b-facebook-profile-account-settings/#comments Tue, 06 Sep 2011 01:42:26 +0000 Rich Thurman http://sbcacommunity.com/?p=1072 Facebook Training Video 3-b is about Your Facebook Profile & Account Settings. In the recently update video 3-b we will walk you through the recent updates to the profile and settings area.
Click Here To View This Video


Prev     Facebook Training Video 3-b     Next

A post from: Social Media Brand

]]>
Facebook Training Video 3-b is about Your Facebook Profile & Account Settings. In the recently update video 3-b we will walk you through the recent updates to the profile and settings area.








Prev     Facebook Training Video 3-b     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1072/update-facebook-video-3b-facebook-profile-account-settings/feed/ 2
Facebook Video 4 - Your Facebook Friends http://sbcacommunity.com/1070/facebook-video-4-facebook-friends/ http://sbcacommunity.com/1070/facebook-video-4-facebook-friends/#comments Tue, 06 Sep 2011 01:20:51 +0000 Rich Thurman http://sbcacommunity.com/?p=1070 Facebook Training Video 4 is about Your Facebook Friends. This video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your Facebook friends are a major part of your Facebook endeavors so knowing how to manage them is very important.
Click Here To View This Video


Prev     Facebook Training Video 4     Next

A post from: Social Media Brand

]]>
Facebook Training Video 4 is about Your Facebook Friends. This video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your Facebook friends are a major part of your Facebook endeavors so knowing how to manage them is very important.








Prev     Facebook Training Video 4     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1070/facebook-video-4-facebook-friends/feed/ 4
Update - Facebook Video 4-b - Your Facebook Friends http://sbcacommunity.com/1068/update-facebook-video-4b-facebook-friends/ http://sbcacommunity.com/1068/update-facebook-video-4b-facebook-friends/#comments Tue, 06 Sep 2011 01:13:15 +0000 Rich Thurman http://sbcacommunity.com/?p=1068 Facebook Training Video 4-b is about Your Facebook Friends. This recently updated video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your Facebook friends are a major part of your Facebook endeavors so knowing how to manage them is very important.
Click Here To View This Video


Prev     Facebook Training Video 4-b     Next

A post from: Social Media Brand

]]>
Facebook Training Video 4-b is about Your Facebook Friends. This recently updated video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your Facebook friends are a major part of your Facebook endeavors so knowing how to manage them is very important.








Prev     Facebook Training Video 4-b     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1068/update-facebook-video-4b-facebook-friends/feed/ 3
Facebook Video 5 - Your Facebook Wall http://sbcacommunity.com/1066/facebook-video-5-facebook-wall/ http://sbcacommunity.com/1066/facebook-video-5-facebook-wall/#comments Tue, 06 Sep 2011 00:27:46 +0000 Rich Thurman http://sbcacommunity.com/?p=1066 Prev     Facebook Training Video 4-b     Next
">Facebook Training Video 5
is about Your Facebook Wall. Facebook Video 5 will help you understand what your Facebook Wall is and its importance in helping you manage your Facebook activities.
Click Here To View This Video


Prev     Facebook Training Video 5     Next

A post from: Social Media Brand

]]>
Facebook Training Video 5 is about Your Facebook Wall. Facebook Video 5 will help you understand what your Facebook Wall is and its importance in helping you manage your Facebook activities.








Prev     Facebook Training Video 5     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1066/facebook-video-5-facebook-wall/feed/ 2
Facebook Video 6 - The Facebook Newsfeed http://sbcacommunity.com/1064/facebook-video-6-facebook-newsfeed/ http://sbcacommunity.com/1064/facebook-video-6-facebook-newsfeed/#comments Tue, 06 Sep 2011 00:22:53 +0000 Rich Thurman http://sbcacommunity.com/?p=1064 Facebook Training Video 6 is about The Facebook Newsfeed. This Facebook video will explain in simple terms what the Facebook Newsfeed is and why it is quite possibly the most important element in your Facebook account.
Click Here To View This Video


Prev     Facebook Training Video 6     Next

A post from: Social Media Brand

]]>
Facebook Training Video 6 is about The Facebook Newsfeed. This Facebook video will explain in simple terms what the Facebook Newsfeed is and why it is quite possibly the most important element in your Facebook account.








Prev     Facebook Training Video 6     Next


A post from: Social Media Brand

]]>
http://sbcacommunity.com/1064/facebook-video-6-facebook-newsfeed/feed/ 3