20 Stats About Internet Marketing

stats about internet marketingCost and Budget Statistics

1) Inbound leads cost per lead 61% less than outbound leads.
 

2) The average cost-per-lead for outbound-dominated businesses is $346.
 

3) The average cost-per-lead for inbound-dominated businesses is $135.
 

4) 89% of businesses are either maintaining or increasing their inbound marketing budgets.
 

5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012.
 

6) The average budget spent on telemarketing decreased from 10% to 5% in 2012.
 

7) In 2012, small businesses plan to spend 43% of their budgets on inbound marketing, while large businesses plan to spend 21%.
 

8) In 2012, small businesses are only giving 14% of their budget to outbound, while large businesses are allocating 33%.
 

9) In 2012, small businesses plan to spend dramatically more of their budgets on social media and blogs than large businesses.
 

Lead Quality and Sales Statistics

10) 57% of companies with a blog have acquired a customer from their blog.
 

11) 92% of companies who blog multiple times per day have acquired a customer from their blog.
 

12) 62% of companies using LinkedIn have acquired a customer from the network.
 

13) 70% of marketers indicate that they blog at least weekly.
 

14) 77% of B2C companies report that they have acquired a customer through Facebook.
 

15) 65% of B2B companies report that they have acquired a customer through LinkedIn.
 

What’s Important to Marketers

16) 62% of companies report that social media has become MORE important as a source of leads.
 

17) 51% of companies reported that direct mail has become LESS important as a source of leads.
 

18) 25% of marketers report that their company blog is “critical” to their business.
 

19) Over 40% of marketers report that Google+ is useful to critical for their business.
 

20) 81% of businesses reported that their company blog is useful to critical for their business.
 

 

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